Small Business Saturday


Join us on Small Business Saturday, November 28 and shop local in the Lowcountry!

Make your plans for shopping today, and share your finds on social media: #ShopLocalhhib, #LowcountryShopSmall, #SmallBizSat, #ShopSmall and #shoplocallowcountry

What is Small Business Saturday? Small Business Saturday is a National holiday celebrated the Saturday after Thanksgiving. Started by American Express in 2010, it recognizes America’s small businesses and celebrates shopping local. Last year, 104 million people shopped in local businesses on that day and spent $17.8 billion.


On this day, we shift the holiday shopping focus from large department stores and retailers, to small, local businesses. Dollars spent at local businesses have a greater economic impact on a community – each dollar spent at a local, independent small business returns 3 times more money to our local economy.

If you’re a shopper, we encourage you to check out our small businesses offering deals and coupons for this special day.

Create your own marketing materials:

Help attract customers on Small Business Saturday and show off your Shop Small pride with downloadable posters, email templates, and social posts. They’re free, easy, and available now in the Shop Small Studio here, compliments of American Express.