Hilton Head Island-Bluffton Chamber of Commerce & Hilton Head Island Visitor & Convention Bureau


OVERVIEW: Reporting to the Vice President of the Hilton Head Island Visitor & Convention Bureau, the Analytics and Systems Manager is responsible for database management, managing the Customer Relationship Management (CRM) platform, collaborating on and executing the strategy for all online platforms and supporting the health of the online businesses through partner relationships, detailed reporting, analysis and optimization for the Hilton Head Island–Bluffton Chamber of Commerce/Visitor & Convention Bureau.

The Analytics and Systems Manager will be responsible for the maintenance and growth of the brand by building our online channels: websites, digital campaigns, and mobile app. They will ensure the brand growth with a mix of hands-on, team and partner collaboration and execution of all website and digital marketing efforts.

This persons responsibilities will include:
• Reporting/ Marketing Analytics
• Database Management
• Customer Relationship Management (CRM) strategy, process and execution
• SEO/ SEM Strategy
• Budget Management
• Strategic Planning

The position demands a strong project management background, solid organizational skills and a well-developed ability to prioritize. In addition, excellent interpersonal, written and verbal communication skills. Lastly, this person will also need to be resourceful, solution oriented and willing to execute.

• Manage day-to-day execution of overarching strategy for all website, digital and social media platforms
• Collaborate on all website, SEO/SEM, mobile app and display advertising campaigns and efforts
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• In partnership, internal and with Chamber partners, produce and communicate monthly reports to internal stakeholders and tourism partners
• Identify and communicate industry and/or business performance trends and insights
• Collaborate, execute, and measure experiments and conversion tests
• Collaborate with partners and optimize user experience
• Support the management of database, its process and performance
• Manage and collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide insight and perspective for consideration where appropriate
• Support Marketing team in executing marketing plans, supplemental grants and executive summaries


• Bachelor’s or Master’s Degree, in addition two years’ work experience within tourism or related field/ focus
• Working understanding of CRM database
• Strong analytical skills and data-driven thinking
• Superior knowledge of web platforms such as WordPress
• Proficient in editing code
• Experience in optimizing website, microsites and landing pages
• Ability to manage SEO/SEM, marketing database and display advertising campaigns
• Knowledge of all Adobe programs preferred
• Full knowledge of MS Office required including Excel, PowerPoint, Word
• Strong communication, research and presentation skills


Please submit your cover letter and resume by August 12th, 2016 to Ariana Pernice, Vice President of the Visitor & Convention Bureau at apernice@hiltonheadisland.org.

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