How to Grow Your Business with Google

Demming Bass

At Google, we’re always looking for ways to help businesses connect with their local customers. That’s why we visited the Lowcountry for the Chamber’s Tech Tuesday: to teach you how to do exactly that through Google Search and Maps

As technology continues to progress, the need for local businesses to meet and anticipate the need to be found by local customers becomes more and more important.

To do that, you need to understand three traits of today’s consumer:
Today’s Consumer is Curious
Today’s customer is curious and research-obsessed. If they have questions about anything, they look to Google for answers. Research shows that today’s customers are curious about the smallest things. For example, the search for the world’s best travel pillow has increased by 300%!

Given the amount of data out there, every decision made by businesses must be an informed one. On average, shoppers spend 13 days shopping online for 1 item and there has been an 80% growth in mobile searches for “Best” in the past two years. The need for small businesses to be visible online and provide specific advice for the curious is more important than ever.

Today’s Consumer Is Demanding
Today’s consumer is more demanding with expectations that are higher than ever before. They expect tailored experiences without having to introduce themselves every time or even having to explain their requests -- it’s too much work them! A recent study showed that 66% of mobile users are more likely to purchase from a business with a mobile-friendly site or app that is customized to their actual location.

Google has seen more than an 85% increase in mobile search for “where to buy (product)” and 60% of customers will also check whether that product is in stock before visiting the store to buy it.

As businesses, it is becoming crucial for you to understand these signs and interpret them to figure out what your customers really want.

Today’s Consumer Is Impatient
Today’s consumers are willing to invest their time in the research process, but in each of these micro-moments, they want to act -- whether it is knowing, going, doing, buying, acting, and getting something right now. They want their experience to be fast and frictionless – especially on mobile.

Many businesses have already caught onto these trends, jumping on the bandwagon to provide for the customer in the moment. Customers now tend to get things done last minute while making more on-the-spot decisions. Google has found a 3x increase in “open now” searches.

Identifying these customer trends is only the first step to growing your business online. The next step is to join us June 19th to learn how Google can help you (the small business) reach your local customers in Bluffton, Hilton Head and beyond.

Missed the presentation or could not make the event? View the slides from the event here.