Our approach to tourism marketing is intentional, data-driven, and deeply collaborative. We are not hesitant to share our full marketing strategy publicly because it reflects the collective input and priorities of our community, local businesses, town governments, and county governments. Grounded in research and guided by shared goals, our strategy demonstrates a strong commitment to thoughtfully and responsibly marketing the destination in a way that benefits residents, supports the local economy, and ensures long-term success for the community as a whole.
2021-2022 Bluffton Destination Marketing Plan
2020-2021 Southern Beaufort County Destination Marketing Plan
2020-2021 Hilton Head Island Destination Marketing Plan
2019-2020 Hilton Head Island Destination Marketing Plan
2019-2020 Bluffton Destination Marketing Plan
2018-2019 Hilton Head Island Destination Marketing Plan
2018-2019 Bluffton Destination Marketing Plan
2017-2018 Bluffton Destination Marketing Plan
2017-2018 Hilton Head Island Destination Marketing Plan
2017-2018 Southern Beaufort County Destination Marketing Plan
The Beaufort County Destination Marketing Plan for FY 2017-2018 is presented here.
2016-2017 Hilton Head Island Destination Marketing Plan
2016-2017 Bluffton Destination Marketing Plan