Browse the Chamber’s annual marketing plans, crafted to guide strategic promotion of Hilton Head Island, Bluffton, and Southern Beaufort County. These plans outline key priorities, campaigns, and performance goals that shape our destination’s brand and visitor engagement.

2021-2022 Bluffton Destination Marketing Plan
2020-2021 Southern Beaufort County Destination Marketing Plan
2020-2021 Hilton Head Island Destination Marketing Plan
2019-2020 Hilton Head Island Destination Marketing Plan
2019-2020 Bluffton Destination Marketing Plan
2018-2019 Hilton Head Island Destination Marketing Plan
2018-2019 Bluffton Destination Marketing Plan
2017-2018 Bluffton Destination Marketing Plan
2017-2018 Hilton Head Island Destination Marketing Plan
2017-2018 Southern Beaufort County Destination Marketing Plan
The Beaufort County Destination Marketing Plan for FY 2017-2018 is presented here.
2016-2017 Hilton Head Island Destination Marketing Plan
2016-2017 Bluffton Destination Marketing Plan