We don’t believe successful tourism is simply about increasing visitor volume. The quality of visitation, and when visitors arrive, matters just as much. That’s why we partner with the College of Charleston Office of Tourism Analysis and use tools such as Placer.ai and Zartico to better understand who our visitors are, how they impact the community, and how those insights inform smarter decisions for future years.

2024 Hilton Head Island Visitor Profile Study
2024 Bluffton Visitor Profile Study
2023 Hilton Head Island Visitor Profile Study
2023 Bluffton Visitor Profile Study
2022 Bluffton Visitor Profile Study
2022 Hilton Head Island Visitor Profile Study
2021 Bluffton Visitor Profile Study
2021 Hilton Head Island Visitor Profile Study
2020 Hilton Head Island Visitor Profile Study