Our approach to tourism marketing is intentional, data-driven, and deeply collaborative. We are not hesitant to share our full marketing strategy publicly because it reflects the collective input and priorities of our community, local businesses, town governments, and county governments. Grounded in research and guided by shared goals, our strategy demonstrates a strong commitment to thoughtfully and responsibly marketing the destination in a way that benefits residents, supports the local economy, and ensures long-term success for the community as a whole.