Email Marketing Specialist
Southwind Management Corporation
Southwind Management Corporation, a property management firm for Spinnaker Resorts, has an opening for a full-time Email Marketing Specialist. Responsibilities include building email campaigns, performing day-to-day email marketing activities, developing and executing email marketing strategies for lead generation objectives, and identifying and driving customer retention KPIs. The Email Marketing Specialist will also be responsible for leading email acquisitions, recommending email marketing best practices with coding, design and testing of email campaigns, and partnering with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns.
-Bachelor's Degree in Business Administration, Marketing, Computer Science or a related field
-5 or more years of online and direct response marketing experience with demonstrated success in managing and executing high volume integrated email marketing programs
-Ability to troubleshoot coding problems
-Solid understand of CAN-SPAM requirements, HTML, email design best practices and inbox deliverability (ReturnPath)
-Familiar with and have developed automated email marketing programs including triggered, lifecycle and dedicated emails
-Ability to write queries and define new audience types
-Good understanding of database concepts and segmentation
-Ability to work independently with minimal direction, while also functioning and contributing as part of a team
-Proactive, energetic personality
-Strong project management skills
-Goal oriented and collaborative skills
-Excellent written and verbal communication and presentation skills
-Excellent organizational ability and attention to detail
-Strong web design skills
-Experience in developing responsive design emails
*Optional Skills A Plus:
Previous marketing/advertising background in a timeshare or travel industry-related position, experience working in SSRS format, and previous coding experience.
*Competitive wages and benefits package including: health/dental/vision/life, PTO, vacation and 401 (K) with a company match.
To apply for this position, please email your resume and cover letter (optional) to email@example.com.
Salary: Commensurate with Experience
Start Date: ImmediatelyApply Online Here Apply By Email Call to Apply ( 843) 785-3355 ext. 5227