Hilton Head Island's Boston Marketing
In order to continue to capitalize on the popularity of JetBlue flights from the Northeast, your Hilton Head Island-Bluffton chamber staff is in Boston this weekend to launch our Boston ad blitz. It's one of the coldest times of the year in the city and with snow on the ground, it's a great time to remind Bostonians that Hilton Head Island is just a direct flight away.
How are we marketing?
Participating in the Boston Globe consumer travel show with over 24,000 attendees. We are positioned next to our partners from JetBlue and talking directly to consumers about all that Hilton Head Island has to offer and how easy it is to get to our destination.
Ads in the travel section of the Boston Globe - With 382,000 loyal readers, our ads positioned in the Sunday travel section will target Bostonians looking to warm up for the winter and beyond.
Bostonglobe.com - An exclusive Hilton Head Island travel eblast will be sent to 68,000 opt-in consumers who have requested information on great destinations.
The taxi cab campaign -taxi tops throughout Boston will be home to Hilton Head Island ads touting our relaxing beaches and close proximity.