It’s been called the Tiger factor. According to the PGA TOUR, when Tiger Woods is on the green, television ratings rise by 40-60 percent. This increased viewership is one of the main reasons we recently aired our Hilton Head Island destination commercial in the AT&T National tournament garnering national exposure with millions of viewers. We saw visits to our website increase 13% when the commercial aired on CBS and the Golf Channel compared to the same time-frame last year.
The goal of our broadcast coverage is always to build awareness of Hilton Head Island as a destination and drive viewers to the website to learn more. Broadcast is such a powerful tool because it gives us the ability to reach millions of viewers. It also offers the ability to laser-focus on particular markets as we did this past weekend by airing the new Hilton Head Island golf spot on the Golf Channel during the British Open. Viewers in some of our key markets were once again reminded that Hilton Head Island is a great golf getaway.
It’s amazing when you consider that just over a million rounds of golf are played on Hilton Head Island and in Bluffton each year. This year from January through June, we’ve seen the number of golf rounds increase by 5.7% from last year. That doesn’t just happen. Your chamber, the Lowcountry Golf Course Owner’s Association and area resorts and golf courses all work tirelessly to remind potential visitors that the Lowcountry should be considered for your next vacation.
Partnerships can make all the difference whether it’s golf marketing, business affiliations or in the non-profit realm. The chamber is really one large partnership of businesses with the shared goal of a thriving business community. Thanks for choosing to partner with us as a chamber member.